Archive of susan weinschenk
The Psychology of UX: Part 8
Hello and welcome back to the Psychology of UX series! Today we are going to be learning about how your unconscious affects your decision-making and how this relates to the web. Most mental processing occurs unconsciously The brain often acts without our conscious knowledge. The reason for this is that we have three…
Read MoreThe Psychology of UX: Part 7
Welcome back to The Psychology of UX series! We are now in part 7 which is all about information and our undeniable addiction to it. You can’t deny we live in an age where the average person obsessively checks their email and Facebook all day long. Endless Google queries. Troweling…
Read MoreThe Psychology of UX: Part 4
Oh, you remembered to come back! So glad to have you as, coincidentally, today’s topic is on MEMORY. This blog was originally posted on my personal blog and you can check it out there too. “Memory is deceptive because it is colored by today’s events.” -Albert Einstein SO WHAT IS MEMORY?…
Read MoreThe Psychology of UX: Part 3
Hello again and welcome back to the Psychology of UX series! Today’s topic is all about MISTAKES. But before we begin let’s just define… What exactly is a mistake? “..a decision or action, or lack thereof, that we fear we’ll come to regret. They usually cause some degree of pain,…
Read MoreThe Psychology of UX: Part 2
Welcome back to the Psychology of UX series! Today we are going to talk about something that most people think they do very well, but in actuality don’t…. MULTI-TASKING. If you are multi-tasking while reading this blog post, CLOSE THE OTHER WINDOWS. I need your full attention. Seriously. Let’s find…
Read MoreThe Psychology of UX: Intro
I originally posted this series to my blog but I thought it would also make a great addition to Platformability because at Caplin we’re very concerned with understanding our users on a deeper level than just their day-to-day lives. Ever since I found the blog ‘What Makes Them Click’ by Susan…
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