Narrative Journey Maps

The UX team at Caplin are always looking for ways to enhance our Usage Centered Design (UCD) process and tools because we realise the importance of UCD in helping us to uncover the pain points of our users. ...Read More

Personas in the driving seat? our worksh…

Personas in the driving seat? our workshop @ the 2010 SPA conference in May http://www.spaconference.org/spa2010/sessions/session276.html 'Persona-driven development – can it work for you?' Has now been accepted! ...Read More

UX: Time to get emotional

In Tales from a Trading Desk, this week Matt Davey has picked up on an interesting article about UX and ROI. I like this sound bite: Also, if you create great ...Read More