The Psychology of UX: Part 8

Hello and welcome back to the Psychology of UX series! Today we are going to be learning about how your unconscious affects your decision-making and how this relates to the web. The brain often acts without our conscious knowledge. The reason for this is that we have ...Read More

The Psychology of UX: Part 7

Welcome back to The Psychology of UX series! We are now in part 7 which is all about information and our undeniable addiction to it. You can't deny we live in an age where the average person obsessively checks their email and Facebook ...Read More

The Psychology of UX: Part 6

Welcome back to The Psychology of UX series! Today's post we are going to be concentrating on the subject of Attention. How do you get someone's attention? What do people notice? What distracts people? These are some of the questions we'll be exploring. ...Read More

The Psychology of UX: Part 5

Exciting news! The first half of 'The Psychology of UX' series has been published in Methods & Tools September issue. Please go check it out. --------- Welcome back to The Psychology of UX series. Today we are going to be focusing on ...Read More

A Tribute to Steve Jobs

It saddened us at Caplin to hear of Steve Jobs’ recent passing, but we’d like to reflect on his achievements and how they have revolutionised the world. (more…) ...Read More

The Psychology of UX: Part 4

Oh, you remembered to come back! So glad to have you as, coincidentally, today’s topic is on MEMORY. This blog was originally posted on my personal blog and you can check it out there too. “Memory is deceptive because it is colored by ...Read More

The Psychology of UX: Part 3

Hello again and welcome back to the Psychology of UX series! Today's topic is all about MISTAKES. But before we begin let's just define... "..a decision or action, or lack thereof, that we fear we'll come to regret. They usually cause some degree ...Read More

The Psychology of UX: Part 2

Today we are going to talk about something that most people think they do very well, but in actuality don't.... MULTI-TASKING.  If you are multi-tasking while reading this blog post, CLOSE THE OTHER WINDOWS. I need your full attention. Seriously. Let's find out ...Read More

Insights from Web Directions Conference

A few weeks ago, two members of our UX team (Rafael and myself) had the privilege of attending the Web Directions @Media 2011 conference for two days of talks on all things web.  The range of speakers who drew in ideas from tangent ...Read More

The Psychology of UX: Part 1

Today's lesson is: Firstly, I don’t think many people are going to debate this point if they are really honest with themselves. I’m not arguing that we can’t all have bursts of motivation and be hard-workers, but *ultimately* we are all lazy (or ‘efficient’ ...Read More