The Psychology of UX: Part 8

Hello and welcome back to the Psychology of UX series! Today we are going to be learning about how your unconscious affects your decision-making and how this relates to the web. Most mental processing occurs unconsciously The brain often acts without our conscious knowledge. The reason for this is that we have three brains. The ...Read More

The Psychology of UX: Part 7

Welcome back to The Psychology of UX series! We are now in part 7 which is all about information and our undeniable addiction to it. You can't deny we live in an age where the average person obsessively checks their email and ...Read More

The Psychology of UX: Part 6

Welcome back to The Psychology of UX series! Today's post we are going to be concentrating on the subject of Attention. How do you get someone's attention? What do people notice? What distracts people? These are some of the questions we'll be exploring. Let's get started. People pay attention to anything ...Read More

The Psychology of UX: Part 5

Exciting news! The first half of 'The Psychology of UX' series has been published in Methods & Tools September issue. Please go check it out. --------- Welcome back to The Psychology of UX series. Today we are going to be focusing on how humans are social. Let's get started! Humans ...Read More

A Tribute to Steve Jobs

It saddened us at Caplin to hear of Steve Jobs’ recent passing, but we’d like to reflect on his achievements and how they have revolutionised the world. (more…) ...Read More

The Psychology of UX: Part 4

Oh, you remembered to come back! So glad to have you as, coincidentally, today’s topic is on MEMORY. This blog was originally posted on my personal blog and you can check it out there too. “Memory is deceptive because it is colored by today’s events.” -Albert Einstein ...Read More

The Psychology of UX: Part 3

Hello again and welcome back to the Psychology of UX series! Today's topic is all about MISTAKES. But before we begin let's just define... What exactly is a mistake? "..a decision or action, or lack thereof, that we fear we'll come to ...Read More

The Psychology of UX: Part 2

Welcome back to the Psychology of UX series! Today we are going to talk about something that most people think they do very well, but in actuality don't.... MULTI-TASKING.  If you are multi-tasking while reading this blog post, CLOSE THE OTHER WINDOWS. I need your full attention. Seriously. Let's find out ...Read More

Insights from Web Directions Conference

A few weeks ago, two members of our UX team (Rafael and myself) had the privilege of attending the Web Directions @Media 2011 conference for two days of talks on all things web.  The range of speakers who drew in ...Read More

The Psychology of UX: Part 1

Welcome back to this series on the psychology of UX! Today's lesson is: 1. PEOPLE DON’T WANT TO THINK OR WORK MORE THAN THEY HAVE TO Firstly, I don’t think many people are going to debate this point if they are really honest with themselves. I’m not arguing that we can’t all have ...Read More